Hopefully your ads are performing well and you are relatively happy with your Facebook advertising relevance score. However, there are always things you can do to improve it. Below are 5 tips to increase your score.
When creating your ads, consider who they are for and really identify the people you want to target. Address their pain points or desires in your ad. Reaching the people who are going to be interested in your offering is essential. Casting your net far and wide is not going to necessarily deliver results. Carefully select your audience and use creatives that speak to to them. Check out this post for 7 best audience targeting best practises.
Be clear and concise with your message, so the customer understands exactly what the advert is offering. It helps to have good creative to accompany the message. By combining strong creative and clear messaging, you are more likely to see actions taken on your ads. Check out this post to follow Facebook Ad creative best practises.
A strong call to action is really going to help your relevancy score. Assuming you have followed tip 1, you are targeting the right people and then outlining their next step. By encouraging a positive action the ad is more likely to get people to take the desired action.
Test creative and different audiences, you will then find the best performances and relevance score. Then scale the campaign to further improve your success.
A high frequency can damage even the best campaigns. If your frequency is too high, refresh your creatives or change the targeting.
By following this 5 top tips, you are more likely to achieve a better relevance score. Remember this is still only an indicator and sometimes even low scoring ads, can provide good RoAS.
Drop us a comment if you have any other tips.
