It's Friday morning and you've just got your new Facebook Ad campaign live. For the weekend you're going away- how do you avoid spending money on adverts that aren't achieving your goals? Firstly, think through the things that indicate whether or not your advert will achieve your goals. It’s good practice to allow your campaign some time to get exposure before you start to optimize, but here are a few of the indicators you can use for optimization rules:
- Average Basket Value – calculated from the value sent back by your code
- Number of Actions Taken – the number of times an action has occurred (e.g., add to basket, go to checkout, etc.)
- Cost Per Action – the Adset spend divided by the number of actions taken by users
- Product Stock Level – is the item still in stock, if not then you don’t want to waste any more money by advertising it
Having a system in place that runs rules, constantly checks performance against them and automatically takes action will help in achieving better CPA. In StitcherAds you are able to set rules that will take actions on your behalf while you're away from the desk. These rules are set at a campaign level and every hour they check all the individual adsets included in that campaign.
How to Set Up a Rule in StitcherAds
Setup is simple, firstly select the campaign you want to run your rule for, then start adding your rules.
Start conditions
In StitcherAds you can specify the point at which you want to start running rules. This is important and it's good practice to allow your campaign some time to get exposure before you start to optimize - we offer the following start conditions:
- Spend - checks the amount spent per adset not the campaign as a whole
- Time Elapsed - checks the time passed since the adset was set live
- Status - checks if the adset is either active or paused
End conditions
You should set end conditions that reflect the goal of your campaign. Here are some examples we highlighted earlier:
- Average Basket Value - calculated from the value sent back by your pixel
- Number of Pixel Fires - essentially the number of times that action has occurred
- Cost Per Pixel Fire - the adset spend divided by the number of fires of that pixel
- Product Stock Level - is the item still in stock.
Actions
Once the rules have been run StitcherAds will perform an action on your behalf, for example:
- Send an email - an email detailing which adsets have infringed your goals.
- Pause campaign - pause the infringing adset on your behalf.
Saving and activation
Finally you should check the 'Activate this rule now' box and save your rule. Every hour, StitcherAds will run your rules to assess the performance of your campaigns.
These rules are a way to reduce loss and can give you peace of mind.
