Over the past few years, Flash Sale sites have seen some big successes and some sites stopping completely. Flash Sales marketing strategy is very important for thriving in a challenging market place.
Some analysts say Flash Sale sites have a social media problem and point to consumer complaints on social media often having to do with logistics (shipping, out-of-stock items, etc.). Despite this, there are Flash Sale sites experiencing growth, like Zulily. Other challenges for Flash Sales include:
There are ways of overcoming these challenges and achieving greater success.
Online retailers have seen the advantage of Flash Sales tactics and taken a page from their marketing strategy book. For example, American Apparel sold $50K in one hour on Twitter using Flash Sale tactics. Retailers are also realizing that mobile shopping is the future for online retail success and creating their own apps, something savvy Flash Sale sites have known for a while. Still, there is more that Flash Sale sites can do to take advantage of mobile shopping, such as using identity based targeting and retargeting.
From our years of experience working with top Flash Sale sites, we've developed a Flash Sales marketing strategy guide. In the guide, we address some misconceptions, problems, challenges and offer insights we’ve collected to help Flash Sale performance marketers thrive. Our Flash Sales marketing strategy eGuide provides tactics for:
Improve your marketing strategy with our Flash Sales tips: Download the eGuide